Use Digital Signage for advertising

Written by Yves Benini

Hi, my name is Yves Benini and I'm the founder of easyCMS. I have over 10 years experience in the Digital Signage industry and specialise in LED Displays and Content Management.


Introduction to Content Management for Digital Signage Advertising

Advertising has come a long way since the days of billboards and print ads. With the rise of digital technology, the advertising landscape has changed dramatically, and content management has become a crucial aspect of any digital advertising campaign. Digital signage solutions and hardware have become popular options for businesses looking to advertise their products and services in a dynamic, eye-catching way.

In this article, we’ll explore what content management is, how it relates to digital signage, and some of the key considerations to keep in mind when managing your digital advertising content.

What is Content Management for Digital Signage?

Content management for digital signage refers to the process of creating, organizing, and distributing digital content for display on digital signage displays and players. It involves coordinating various types of digital content, such as videos, images, and graphics, and ensuring that they are displayed in an effective and timely manner. The goal of content management is to create a cohesive and engaging advertising experience that effectively communicates your message to your target audience.

There are several digital signage solutions available, including easyCMS, that offer content management capabilities, making it easier for businesses to manage their digital advertising content. However, it’s important to choose the right solution that fits your specific needs and budget.

A display in a fast food restaurant in Belgium powered by easyCMS

Advantages of Digital Signage Advertising

Digital signage provides several advantages over traditional forms of advertising, including the ability to display dynamic, eye-catching content and reach a wider audience. Digital signage displays are also more cost-effective than traditional advertising methods, and provide businesses with greater flexibility in terms of content and scheduling.

Digital billboards and other forms of digital out-of-home (OOH) advertising, such as LED billboards and electronic billboards, allow for the display of highly engaging and interactive content that can capture the attention of your target audience. With digital advertising, businesses can easily change their content to suit their needs and can target specific demographics with customized content.

Choosing a Digital Signage Solution

When choosing a digital signage solution, it’s important to consider several key factors, such as hardware compatibility, cost, and ease of use. You’ll also want to consider the types of content you’ll be displaying and your target audience, as these will impact the types of digital signage solutions that are right for your business.

There are many digital advertising companies and agencies that offer digital signage solutions and hardware, so it’s important to do your research and find the solution that best fits your needs. Whether you’re looking for a cheap digital signage option or a more sophisticated solution, it’s possible to find a digital signage solution that meets your needs and budget.

A display in Germany powered by easyCMS


In conclusion, content management is a critical aspect of digital signage advertising, as it helps businesses create, organize, and distribute digital content in a way that effectively communicates their message to their target audience. Whether you’re a small business owner or a marketing manager, there are a variety of digital signage solutions available that can help you effectively manage your digital advertising content. Just remember to consider your specific needs and budget when choosing a solution, and you’ll be well on your way to creating a successful digital advertising campaign.

Contact us here If you need help, the team at easyCMS will be happy to guide you and advise you on the best solution for you.

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